Add an NFC tag to an existing board
The tag could be concealed behind or within your current board design, preserving your brand presentation without replacing the whole board.
Concept validation for estate agents
Could For Sale boards become a better source of buyer insight?
Smarter Board is an early concept: add a discreet NFC tag to an existing For Sale board so passersby can tap with their phone and open a mobile property page. We’re asking agents whether this is useful before building more features.
Existing boards can be upgraded
No app required
Testing demand before building
2 min
survey for estate agents
20–30
agent conversations before more features
1 tag
added to an existing For Sale board
How the concept could work
Upgrade existing boards, then test whether buyers actually use them.
A discreet NFC tag can be fitted behind or within an existing For Sale board, so boards do not need to be replaced. When someone taps the board with their phone, they open a branded mobile page with property details and contact options. The question we’re validating is whether this creates useful, trackable buyer interest for agents.
Potential board activity
Viewing request
Possible board-generated enquiry
Price details viewed
3 bed semi-detached
Brochure downloaded
Buyer saved listing
Office phone ringing
Could be attributed to board tap
Open a mobile property page
The tap could show guide price, bedrooms, floor area, EPC, images, brochures, open-house slots, and agent details.
Test whether enquiries are traceable
The pilot would explore whether visitors request viewings, call the office, save the listing, or share details after tapping the board.
What we’re exploring
Potential benefits to validate with agents.
More useful board interactions
Could give buyers a clearer next step when they notice a For Sale board outside office hours.
Could help generate better-qualified enquiries
Buyers may review key facts before contacting your branch, but we want agent feedback before treating that as proven.
Possible campaign insight
We’re testing whether board taps can help agents understand which properties, streets, or campaigns create offline interest.
2-minute research survey
Help shape whether this should be built.
We’re looking for feedback from roughly 20–30 estate agents before adding more features. Your answers will help decide whether the idea is worth piloting and which CRM integration should come first.
Free pilot research
Interested in testing the concept on a live listing?
We’re not adding more product features yet. The next milestone is feedback from 20–30 estate agents and a small number of pilot conversations.